Once Upon A Time
It’s how most stories start that took place many years ago. In a way it seems a fitting start to this story, but then again, it seems like this was only a few years ago. It was 30 years ago in 1984 that Steve Jobs stood before a crowded hall and gave his presentation on Macintosh, the insanely great computer that was “mainstream.”
I came across this video while reading a story in Forbes Magazine about the brilliance of the 1984 ad campaign run by Macintosh. I couldn’t help but be amazed by how similar the Steve Jobs of 1984 was to the one I knew and loved in the 2000’s.
An Ethos of Innovation
What strikes me about Jobs in this short video is that you feel like you are in the room with innovation. Both the man and the machine create an ethos of innovation. What I mean by that is while watching this video from 30 years ago I got excited. Watch the video for yourself. Most of you probably weren’t even born yet, but don’t you feel like you are there? Don’t you feel like you are part of something big?
Consider how Jobs presents his machine. He boasts about its mainstream-ness, it’s unheard of specs, the new and improved 3.5″ floppy drive. How is it that 30 years from this video, when technology is light years ahead of what this video portrays, you still feel a sense of awe and excitement over floppy disks?
I would argue it’s because Jobs created (and even now through video creates) and ethos of innovation. As I look back on the man who brought me the computer I type on right now, I see a man who made invention, discovery, and progress exciting. He knew how to usher people around him into a state of incessant pursuit of new, better, and insanely great.
How would your life be different without Mac? I’d love to hear how this great innovator, even after his death is impacting your life right now– 30 years after Macintosh.