Business cards. They’re old. They’re square. They’re usually boring. They haven’t really changed in 100 years. But they work. Giving a person a business card is still one of the best ways to seeing customer conversions. So, how should you design your business card? Here is an infographic to help you design one killer business card!
In a previous post I explained briefly what SEO is and why it is important for your website. Today I want to give you five easy steps to improve the SEO on your website. Can I guarantee you page 1 success? No, but if you implement these things I can guarantee that you will see improvement in your search engine rankings, and if you continue these steps over a long period of time you will jump even more.
5. Alt-Tag Your Images
If you’re like most readers, you love a book with pictures. It is the same way with people who visit your website or blog. Readers love a good picture or two to go with the awesome content you’re producing. It is great to add images to your site, but make sure search engines know what these pictures are. This is where Alt-tagging comes into play. This is your chance to add a description of the picture that is placed within your content. It allows the bots that crawl your site to know you are posting relevant pictures with your content. So, take the extra five minutes and Alt-tag your images. If you are consistent with this, you will see improvement in your ranking. (See images for example)
Three Powerful Letters
SEO — Three letters that hold the power to transform your website into something that will reach millions of potential consumers. In my experience though, many website owners don’t even know what these three letters stand for. So, let’s get down to the basics of SEO.
SEO stands for “Search Engine Optimization.” The goal of any web’s SEO is to create a website that is easily accessible by various search engines. The primary way that people find information in this day is by searching. Whether Google, Yahoo, Bing, or one of the numerous smaller search engines, chances are people will find you by searching for content that aligns to your site’s content.
While many people may spend thousands of dollars in development and design they neglect the power of SEO. How do I know that? Have you ever done a search for something and seen a really beautiful site on page 4 or 5 of Google even though some really ugly ones show up on the first page? This may very well be a result of little effort in the SEO department. Optimizing your site for the things you want your consumers to be searching for will drive traffic to your site in a way that no other tool will.
How Do Search Engines Work
In order to understand how you can improve the SEO on your site it is essential that you have a basic understanding of how search engines work. For our purposes we will focus on two primary functions of a search engine: Crawling and Calculating.
First, search engines crawl websites for certain things that help them index each site. Moz, a particularly helpful website, describes this crawling as a subway system throughout the web. The search engines use links as the paths on which the subways travel to gain information about all of the documents on the internet. These links bind the internet together into one “World Wide Web.” As these engines crawl the internet they store the information they find along the way into massive data banks allowing the information to be categorized and later retrieved.
Second, search engines calculate. When you or I go to Google for instance and search for “puppies,” we receive search results. These results are delivered to us by their calculated importance and relevancy to our search keyword(s). How do search engines know what is important and what is relevant when you or I type “puppies” though? Hundreds of factors help engines determine what is relevant. Importance on the other hand is relatively like high school — whatever’s popular is considered important. MOZ put out this quality resource for more in depth study on ranking factors.
Improving Your SEO
If I were a robot what information would I need to figure out and categorize this content that I am devouring?
There are many ways to improve your SEO that I will get into in later posts, but for now I want to leave you with one overarching tip that has helped me as I think about Search Engine Optimization.
As humans we have the ability to look at information and evaluate that information in many different ways. We can see, hear, touch, taste, and smell various pieces of content all around us. And even though search engines run on complex algorithms that most of us will never understand, they will never be as complex as the human being using them. So, you must think in simple terms when you seek to improve your SEO. Ask simple questions like this: If I were a robot what information would I need to figure out and categorize this content that I am devouring? When you do that, you will start to integrate things into your site which will immediately improve your SEO.