Sharing vs Competing
Having a wife who is an artist I can attest to seeing the “nasty side” of the art industry. As in all business endeavors there is an intense competition that goes on, and this competitive edge seems especially strong within art– an industry that typically needs every last client for one’s business to be successful. I have also seen the beautiful side of collaboration and what encouraging, mentoring, and sharing vision with other artists can create. Why do I bring that up in a review of an app you may be wondering. The reason is because Ok Do This is an app that totally blows up the notion that other artists are competitors. The vision is simple:
Idea sharing is a good thing.
What Is OkDoThis?
Before I go any further I should explain what OkDoThis (referred from now on as ODT) actually is, shouldn’t I? This application was recently released for iOS devices and as the community grows there are plans to release the app for Android devices as well. ODT is a task oriented application for artists to share ideas. Rather than hoarding ideas ODT wants its community to share them and challenge others to DO better. The entire concept revolves around this verb “do.” Instead of photo sharing being a linear process of shooting>printing/uploading>sharing>commenting, ODT has made the process more cyclical by allowing its users to shoot>upload>share>challenge others to do the same. This cycle results in photos that build on one another, telling a story in a unique way, and often producing images that are better than their predecessors. It is neat to see the progression. The team at ODT wants your images to spark ideas. They want your ideas to spark images. What do you want your followers to do? What do others want you to do?
What I Like About OkDoThis
The look and feel of ODT is very pleasing aesthetically. I like the way that things are categorized and kept neatly and orderly. The action commands are simple. Do this, Bookmark this, Share this — action prompts that we are used to as mobile users. The type that is used is very readable and does not take away from the primary focus of the application, which are the photos themselves and the story they tell. The camera within the app seems to take pretty good pictures, although I’ve always liked just using the camera outside of my photo apps for some reason. The community, though relatively new and small, is helpful and artistic. The pictures in the app are for the most part very professional, which begs the question why do I have this app?
What I Don’t Like About OkDoThis
The primary thing I don’t like is the main menu that sits at the bottom of the app. I am still learning the difference between discovering and simply seeing the feed of people I follow (set up exactly like Instagram). The Discover page is a little overwhelming I felt like. With trending people, photos, categories, and banners it was easy to get lost my first few times within an app.
Who Should Get OkDoThis?
I think that generally this will appeal to artistic people. You’re saying right now, “Duh. What an idiot.” But let me expound. Unlike instagram, which is really just a clean way of presenting your life to others, ODT is an idea sparker for people serious about the community. This has the potential to be a wonderful tool for the right people. I don’t think those people need to be in an artistic business (in case you got that from my opening paragraph), but I think generally these people will have more than a general interest in sharing pictures. This is a task-driven app and so does require work and creativity to become a valuable part of the community. Overall, I think this is a beautiful app that will flourish among its intended audience.
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”